Enrich your life through music!™
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Today’s pop music scene is filled with bling, bling. Americans seem obsessed with money and the things it buys, and media fuels this obsession in magazines, the Internet, radio, TV and film. Media has literally brought real life drama directly into tens of millions of American homes.
From ‘Good Morning America’ and ‘The Today Show’, through prime time specials like ‘American Idol’ ‘and ‘So You Think You Can Dance’, Americans are listening to music throughout the day.
Ever wondered why we are all so fascinated with music? And why is music the subject of or used in almost every form of media?
Music alone is powerful, but when combined with images associated with material wealth and opulence and presented via media programming it is beguiling.
Some Americans are concerned about the direction the music industry has gone with so many images of violence and criminal activity. The dis-ease this perpetuates is of special concern to parents, educators and other concerned citizens.
Children, youth and young adults are the most vulnerable to these risk behaviors as many are functioning without the developmental assets required to survive and thrive.
The good news is music can enrich our lives on many levels.
Let us help you be the difference that matters in the communities where you do business and deliver services.
LIFE 20/20 is well positioned to help our sponsors and partners reach customers and constituents during the exciting period of unparalleled opportunity. We are a team of seasoned professionals with a wealth of experience in educational program design, evaluation, communication, marketing, public relations and consulting.
Let’s work together to get Americans feeling hopeful using music and media as tools for social transformation – especially in urban settings where young people are struggling to survive.
LIFE 20/20
Laser-focused strategic consulting illuminating the art to living well!