“Most teachers, clinicians, or healthcare providers tell you what to do. Some explain and some will demonstrate what to do. A great teacher, clinician, or provider will inspire you consider and reconsider your habits, and eliminate or edit habits that don’t serve you well.”
History
Three colleagues at Andersen Consulting (a.k.a. Accenture) responded to the noticeable cultural shift in values occurring in the late 90’s by forming a business that enabled them to chanel their desire to be personally and socially responsible in these uncharted waters. Living by the creed “to whom much is given, much is required,” these friends and colleagues formed a boutique consulting firm combining their strong sense of social-responsibility and business acumen with the vision to extend the benefits of health, hope, and healing to others, especially those most vulnerable among us. Each also brought knowledge, leadership, and technical skills gained from working in the Federal Government, as well as the health and financial services industries. The initial team of three launched LIFE 20/20, later adding the Training and Outreach Division, and formalizing the Consulting/Research/Advisory Division a few years later.
Much has changed over the past twenty years. The team has expanded and the number of clients impacted has grown exponentially. What remains the same however, is the firm’s commitment to connecting culture, behavior, and lifestyle to illuminate health, hope, and healing, through events, products, and services.
At LIFE 20/20, we address the connection between behavior and outcomes by shedding light on the prevailing themes and messages that are programmed and disseminated via popular music and media. We address three categories of outcomes: 1) youth development (i.e., competencies, knowledge, skills, and abilities); 2) literacy (i.e., reading and comprehension); and 3) health (mental and behavioral health).
We create and license signature events, products and programs, as well as offer consulting and technical assistance in customizing, implementing, planning and evaluation..
Meaning Behind the Name
The name LIFE 20/20 conveys an awareness, vision and commitment to extracting essential lessons learned from every life experience. We believe it is important to align purpose with passion and to exude that in everything we do internally and externally.
About Our Managing Partner
Theoretical Framework
Cultivation theory posits that repeated exposure to media influences beliefs about the real world over time. Social Learning Theory posits that people learn from one another - especially influential others - and that learning is achieved via observing, imitating, and modeling behavior that is positively rewarded.
